• Be in to win a trip to Seoul

    by imagining the superstore of 2030

    Video contest organised by the Future of Retail in society 4.0 Chair













  • And the winner is...

    4 videos have been shortlisted by the Jury's members and submitted to the public vote from April 10 to May 6 on the Facebook page of the Chair.

    Mais à quoi ressemble donc l'hypermarché de 2030 ?

    Congratulations to Sophie Kontogiannis who won the contest with this film with 1049 votes!

    Film produced and directed by Sophie Kontogiannis, ESCP Europe student, MiM Master 2, Paris Campus

    Les nouveaux espaces de l'hypermarché de demain

    Film produced and directed by Yona Panazol, ESCP Europe student, MiM Master 1, Berlin Campus

    TheConceptStore-Tech Vision

    Film produced and directed by Soraya Baouab and Alexander Pinggera, ESCP Europe students, Bachelor 1st Year, Paris Campus

    From Beijing to Rio

    Film produced and directed by Virginie Coville and Henri Bergot, ESCP Europe students, MiM Master 2, Paris Campus

  • The Future of Retail in society 4.0. Chair is launching a video contest to imagine “the superstore of 2030”




    The traditional hypermarket is undergoing transformation in this rapidly changing environment.
    Millennials play a key role in this development with their new interests, expectations and requirements. The goal of this
    contest is to create a short video redesigning the superstore of tomorrow to fit with new consumer trends. Either in pairs or individually, ESCP Europe students will create a 30 – 120-second-long video demonstrating their vision of the superstore of the future.

    The contest is presented by Michel-Edouard Leclerc

  • Presentation of the contest


    A trip to Seoul for two!

    Why Seoul? Seoul is a hot spot of innovation in terms of trade. Through the new purchasing behaviour, but also through the services offered, the new business concepts, the micrologistics, the interweaving of online (via social networks in particular) with physical commerce, Seoul is a very inspiring city to imagine the trade of tomorrow in Europe.


    The winning team will receive a trip to Seoul worth €3,000 per person.

    Included in the prize: Paris-Seoul return flights and accommodation for 7 days/6 nights.

    Not included: local transport costs, meals and tourism expenses. These will be at the winning team’s expense.


    The contest is open to all ESCP Europe students, regardless of their level of study (Bachelor, Pre-Master, Master, MBA, PhD, etc.) or campus (Berlin, Paris, London, Turin, Madrid).
    Students can either take part in pairs or individually.
    The videos can be in English or French and can be made using any type of device (smartphone, tablet, camera, GoPro, etc.).


    To participate, simply fill out the online form before 30 March and upload your video to YouTube in private mode.

    Send the link to your video before 23:59 UTC +1 on 3 April to the following address: chaire.leclerc@escpeurope.eu


    9 JANUARY: Official launch of the contest at the first Retail 4.0 "Petit-Déjeuner"

    9 JANUARY TO 30 MARCH (23:59 UTC+1): Online registration (via this form)

    3 APRIL (23:59 UTC+1): Deadline for video submission (Private YouTube link to be sent to chaire.leclerc@escpeurope.eu)

    8-10 APRIL: Jury panel selects 4 finalists

    10 APRIL – 6 MAY: (midnight UTC+1): The winners of the contest are selected by a public vote online on the Chair’s Facebook page. The video with the most votes will be the winning video.

    7 MAY: Prizegiving at 10:30 am at the Retail 4.0 "Petit-Déjeuner"


    Michel-Edouard Leclerc – CEO - Centres E.Leclerc

    Maud Funaro – Head of Strategy and Innovation - E.Leclerc

    Sébastien Chellet – GALEC General Manager

    Frédéric Gheeraert – SCAMARK General Manager

    Alain Boutigny - Managing Editor & Editor in Chief - sites-commerciaux.com et La Correspondance de l’Enseigne
    Yves Puget - Editor in Chief - LSA

    Pr. Olivier Badot – Professor at ESCP Europe/Scientific Director of the Chair

    Alexandre Tuaillon – Special Adviser to the CEO of Centres E.Leclerc

    Pr. Adeline Ochs – Affiliated Professor at ESCP Europe/General Coordinator for the Chair

    Pr. Jean-François Lemoine – Professor at Paris 1 – Sorbonne – Director of the Doctoral School Panthéon-Sorbonne

    Pascale Pernet – European Chairs and Business Development Director - ESCP Europe


    Creativity and originality

    Technical quality of the video

    Quality of editing

    Artistic quality

    Realism (in line with economic and market realities)

    Scientific relevance (in line with sociological developments)

  • For any questions, please contact chaire.leclerc@escpeurope.eu



  • Some resources available

    For your video to be a success

    Some tips to help you: tutorials, checklists, etc

    To understand the challenges facing the retail of tomorrow

    Take a look at the Chair’s work as a potential source of inspiration

    • Review seasons 1 and 2 of the Retail 4.0 "Petits-Déjeuners" [FR]
    • Watch the 5 episodes of Professor Olivier Badot's MOOC: which retail for tomorrow? [FR]
    • Listen to the podcast of the launch evening of the Distribution 4.0 book[FR]
  • The Chairs question the future

    This contest is part of ESCP Europe’s bicentenary celebrations

    find out more