And the winner is...
4 videos have been shortlisted by the Jury's members and submitted to the public vote from April 10 to May 6 on the Facebook page of the Chair.
Mais à quoi ressemble donc l'hypermarché de 2030 ?
Congratulations to Sophie Kontogiannis who won the contest with this film with 1049 votes!
Film produced and directed by Sophie Kontogiannis, ESCP Europe student, MiM Master 2, Paris Campus
Les nouveaux espaces de l'hypermarché de demain
Film produced and directed by Yona Panazol, ESCP Europe student, MiM Master 1, Berlin Campus
Film produced and directed by Soraya Baouab and Alexander Pinggera, ESCP Europe students, Bachelor 1st Year, Paris Campus
From Beijing to Rio
Film produced and directed by Virginie Coville and Henri Bergot, ESCP Europe students, MiM Master 2, Paris Campus
The Future of Retail in society 4.0. Chair is launching a video contest to imagine “the superstore of 2030”
The traditional hypermarket is undergoing transformation in this rapidly changing environment.
Millennials play a key role in this development with their new interests, expectations and requirements. The goal of this contest is to create a short video redesigning the superstore of tomorrow to fit with new consumer trends. Either in pairs or individually, ESCP Europe students will create a 30 – 120-second-long video demonstrating their vision of the superstore of the future.
The contest is presented by Michel-Edouard Leclerc
Presentation of the contest
WHAT IS THE PRIZE?
A trip to Seoul for two!
Why Seoul? Seoul is a hot spot of innovation in terms of trade. Through the new purchasing behaviour, but also through the services offered, the new business concepts, the micrologistics, the interweaving of online (via social networks in particular) with physical commerce, Seoul is a very inspiring city to imagine the trade of tomorrow in Europe.
The winning team will receive a trip to Seoul worth €3,000 per person.
Included in the prize: Paris-Seoul return flights and accommodation for 7 days/6 nights.
Not included: local transport costs, meals and tourism expenses. These will be at the winning team’s expense.
WHO CAN PARTICIPATE?
The contest is open to all ESCP Europe students, regardless of their level of study (Bachelor, Pre-Master, Master, MBA, PhD, etc.) or campus (Berlin, Paris, London, Turin, Madrid).
Students can either take part in pairs or individually.
The videos can be in English or French and can be made using any type of device (smartphone, tablet, camera, GoPro, etc.).
WHAT IS THE CONTEST TIMELINE?
9 JANUARY: Official launch of the contest at the first Retail 4.0 "Petit-Déjeuner"
9 JANUARY TO 30 MARCH (23:59 UTC+1): Online registration (via this form)
3 APRIL (23:59 UTC+1): Deadline for video submission (Private YouTube link to be sent to email@example.com)
8-10 APRIL: Jury panel selects 4 finalists
10 APRIL – 6 MAY: (midnight UTC+1): The winners of the contest are selected by a public vote online on the Chair’s Facebook page. The video with the most votes will be the winning video.
7 MAY: Prizegiving at 10:30 am at the Retail 4.0 "Petit-Déjeuner"
WHO ARE THE MEMBERS OF THE JURY?
Michel-Edouard Leclerc – CEO - Centres E.Leclerc
Maud Funaro – Head of Strategy and Innovation - E.Leclerc
Sébastien Chellet – GALEC General Manager
Frédéric Gheeraert – SCAMARK General Manager
Alain Boutigny - Managing Editor & Editor in Chief - sites-commerciaux.com et La Correspondance de l’Enseigne
Yves Puget - Editor in Chief - LSA
Pr. Olivier Badot – Professor at ESCP Europe/Scientific Director of the Chair
Alexandre Tuaillon – Special Adviser to the CEO of Centres E.Leclerc
Pr. Adeline Ochs – Affiliated Professor at ESCP Europe/General Coordinator for the Chair
Pr. Jean-François Lemoine – Professor at Paris 1 – Sorbonne – Director of the Doctoral School Panthéon-Sorbonne
Pascale Pernet – European Chairs and Business Development Director - ESCP Europe
WHAT ARE THE JUDGING CRITERIA?
Creativity and originality
Technical quality of the video
Quality of editing
Realism (in line with economic and market realities)
Scientific relevance (in line with sociological developments)
Some resources available
To understand the challenges facing the retail of tomorrow
Take a look at the Chair’s work as a potential source of inspiration
To find out more about Future of Retail in society 4.0 Chair